Did you know there were over 1 million restaurants in the United States in 2020? When you open a restaurant, the competition is fierce. So how do you stand out from the rest? How do you make sure your restaurant marketing is on point?
Your restaurant branding ideas are what put you as the leader of the pack. Your restaurant brand needs to reflect your unique vision, and your restaurant logo needs to do the same.
Interested in learning about six fantastic branding ideas for restaurants that will take your restaurant from unknown to known? Then keep reading this guide to learn what you need to know!
1. Develop a Strong Mission Statement
The first step in building your restaurant brand is developing a strong mission statement. You need to think carefully about this mission statement, as it will act as your guide while you continue on your journey.
Think carefully and ask yourself important and thought-provoking questions like:
- Why are my goals in opening this restaurant
- Why am I doing this
- What steps will I take to accomplish my goals
- What will be the restaurants unique selling point
And most importantly, make sure your mission stays true to who you are and what you want to accomplish, whether sustainable foods, an organic menu or working closely with a charitable organization.
2. Define Your Target Customers
Your next step is to identify your target audience. Part of determining this is the location of your restaurant. Are you close to a university campus? Or maybe you’re in a wealthier neighborhood? Even more, find out about their values and what they look for in a restaurant.
Or, you could target a mix of both. Whether that means offering lunch for people working in busy corporate offices nearby and casual dinners during the week, defining your customers is a crucial part of your brand.
3. Think About Brand Positioning
You also need to develop a good brand positioning strategy. Brand positioning means defining how you want to position yourself in your target customer’s mind. It is essential to think about ways you can set your brand apart from your competitors.
Research your competitors and look carefully at their strengths and weaknesses. Look at their menu offerings, design, and how they target their customers. This research helps you develop a winning strategy that sets you apart from the rest.
4. Define Your Niche
When you define your niche, you don’t just choose the food and the menu. Once you’ve thought about your target customers, it’s time to strategize the look and feel you want your restaurant to create. Some things to consider include:
- Think about if you want your restaurant to be perceived as modern, upscale, or casual
- Think about what customers you want to attract. Business, casual, families, or a mix
Defining your niche is critical to brand positioning and helps you pinpoint your menu, design, and overall feel. Not to mention, it gives you much more control over people’s perceptions of your restaurant.
5. Be Consistent
Once you have defined your brand identity, it’s vital to ensure it’s reflected and integrated into every part of your business.
Even when you send out something as simple as an email, there should be no questions in your target customer’s mind about who you are and what you’re offering.
From your interior design, menu, logo, and social media profiles, your logo, and brand identity should clearly be defined across every aspect of your restaurant and your employees.
6. Customize Your Look
When you’re working on customizing your look, don’t be afraid to get creative with colors, signage, lettering, or fonts.
There are plenty of software programs that help you design logos for free in just minutes, like the Adobe Spark logo creator online free.
Restaurant Branding Ideas
Now you have six restaurant branding ideas; it’s time to get started with building the brand of your dreams.
With a lot of research, thought, and inspiration, your restaurant will be shining above the rest in no time.
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