Alsea launches a personal loyalty program

Alsea launches a personal loyalty program


Photo: Private

Wow + has a rewards program, a VIP loyalty card, and a welcome coupon

Operator of fast food restaurants, cafeterias and family restaurant, C, Foot F +, The ‘omnichannel’ experience is 100% customer focused, bringing together ten brands and providing a personal, smart, agile and secure purchasing option that responds to each person’s tastes and needs.

This is how Wow + becomes the new platform that represents Alsea’s digital transformation. Among its advantages is a better understanding of the customer and a customer experience with greater personalization, purchase options and coupons.

Wow + is already available through the website, as well as in its app for iOS s Male in appearanceYou can pay by credit, debit, or cash card, and it currently has a delivery service, a rewards program, a loyalty Vips card, and a welcome coupon, among other benefits.

Likewise, yesterday Alsea announced the appointment Fernando Gonzalez Somoza As Executive Vice President, as part of the company’s long-term succession plan. The above is effective as of June 1 this year.

The company indicated that this selection process was coordinated by its board of directors, and thus Gonzalez Somoza would report to Alberto Torrado, CEO, both of which are based in Mexico City.

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Zoe Marsh

 "Avid internet practitioner. Bacon fanatic. Zombie advocate. Tv lover. Beer geek. Alcohol fanatic."

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