I interviewed Kazuki Morishita, president of GungHo Entertainment, during the Electronic Entertainment Expo (E3) 2018 in Los Angeles. That seems old-fashioned, and GungHo was ready to launch its anti-bubblegum Ninjala anti-bubble game.
It was a simple-hearted theme aimed at a wider audience, where you could play as a child with funny weapons that you could use to beat other kids in the game. It’s similar to Nintendo’s Splatoon, but instead of shooting paint, you hit bats and build new weapons from bubblegum.
However, the project had some delays and GungHo had to delay its initial launch when the epidemic broke out. But it managed to launch it in June 2020. A year later, the game has more than seven million downloads, and GungHo is now kicking off its marketing as a top gear as it tries to reach that wider audience in markets such as the US. GungHo has relationships that will help bring more attention to the game.
Morocco has had great songs like Puzzle & Dragons in Japan, but hopes GungHo will be better known in places like the U.S. Because of games like Ninjala. I spoke to Morishita about her plans for Ninjala and how it feels to present a play that makes people feel happy in the midst of the disease.