In February this year, Kendall Jenner, Of the Kardashian clan, shared with 164 million followers on Instagram that he is about to launch his own brand of tequila: 818.
From that moment on there were those who criticized her and They accused her of cultural appropriation To take advantage of Mexico’s most representative beverage, now that the day has come, since the model has already announced the launch of the product, the controversy has resurfaced.
This is the case for a few days, On her Instagram, the model was posting a series of pictures of her in agave fields, In Jalisco, on horseback and wearing a hat, as well as videos of him walking between crops, holding a bottle of distillate; jimadores work and also enjoy a cup of the product.
At the bottom of the ads, Jenner announces this Their tequila is now available in the United States.
“It started in Jalisco, and now we come to California, and we’re finding them near you.”
Meanwhile, I was attacked in cyberspace:
An IG user wrote: “You lack a lot of Mexican culture, you look disrespectful to our Mexican culture, it feels like a joke, and you don’t even know how to wear a hat well.”
While he ruled out his latest campaign: “They only come to take advantage of what is good in Mexico and to make fun of the workers.”
Kendall Immersed for nearly four years preparing 818 tequilaThe number of Calabasas, an exclusive residential area in California, was once inhabited by celebrities, including the model family as well, and fans of the star assume that this is where the name tequila came from.
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