The COVID-19 epidemic has shown global inequalities in social support systems, further marginalizing vulnerable individuals. The epidemic affects racialized and criminalized migrants and precarious workers, who are excluded from government relief and protection programs, as well as health care.
Working conditions, community support, health and social services, and other factors of the legal and economic environment all affect sex workers’ capacity to defend themselves.
However, sex workers, especially migrant sex workers, must risk their health and safety because they lack access to social and health services and cannot afford to stay at home, physically remove themselves, or cease working. Aside from the xenophobia, racism, language challenges, and uncertain immigration status, migrant sex workers threaten deportation. Sex workers are one of the most disadvantaged groups.
Undoubtedly, the emergence of the coronavirus has forced many businesses to start selling their products and market their services online. In this same vein, sex workers aren’t left out as they’ve resorted to selling their services online from the comfort of their home using adult cam, live cam and the likes. However, resorting to the online method of selling comes with its own perks and challenges.
In this article, we are going to be looking at the challenges that mitigate online marketing for sex workers and how they can overcome it. We’ll also be considering mediums like sex cams, adult cams and other strategies sex workers explore in a bid to counter the obstacles brought about by the coronavirus.
The challenges of online sex work
No one ever thought a time would come when sex workers would have to devise means to market their trade online. Plus, given that most sex workers prefer to remain discreet about their profession, it has become apparently difficult for them to thrive in this covid situation.
Switching from offline to online
A lot of sex workers have been forced to switch forcibly to using live cam shows to promote their services. In this regard, most of these erotic workers have been forced to start afresh by way of building an audience base they can market to. While this hasn’t been easy for most, other sex workers who deemed it necessary to build an audience before the emergence of the coronavirus have found the online method almost easy as they don’t get to start from scratch.
In the initial part of this article, we mentioned how most sex workers prefer to remain discreet about their profession. Thriving now strongly depends on being able to make the decision to put themselves out there. Most sex workers are yet to make this decision as there are trying to avoid being seen by family and friends who know nothing about their sex profession.
This is yet another reason most sex workers have found it predominantly difficult to make the switch from offline to online. The emotional labor that go into facing a numerous pair of eyes and having to deal with body criticisms and harsh words isn’t something that can be easily overlooked. Gracey, a sex worker interviewed by BBC affirmed that most sex workers aren’t brave enough to stand naked in front of live cam and receive heavy criticisms from their audience.
Mitigating these challenges
Before we go into how sex workers can mitigate the challenges of advertising themselves online, it’s noteworthy to understand that the strategies in mitigating these challenges aren’t something that come easily to the average sex worker. Yes, they require some tough skin and as well as perseverance and hard work.
Nevertheless, consider leveraging these strategies as they’ll help –
Build an audience
As hard as most people consider it to be, building an audience around the sex-service niche isn’t as difficult as it seems. This is because, the sex industry is a multi-billion-dollar industry and they are people who are quite addicted to explicit content. Additionally, chat platforms like Telegram can be harnessed to build a large audience base and still stay anonymous.
It’s just about putting out content that resonates with their sexual fantasies. This can be done by hosting sex cam, live cam shows and the likes. To see results with this, persistency is required.
Have a brand name
We all know that brand names allow for easy trusting. This strategy can be employed in sex business as well. People are more enthused to take action on sexual contents when they see an erotic brand name attached to it. The power of branding works just as well in this regard.