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- BBC World News
Apple unveiled the much awaited AirTags and other series of products on Tuesday in the first major event of 2021.
In keeping with restrictions caused by the pandemic, the presentation was made through a video recording of Tim Cook, Apple’s CEO, as the host.
One of the main conclusions after watching the event on Tuesday is that Apple is firmly committed to products containing the M1 chip, which the company itself has developed in the face of a global shortage of semiconductors.
The long-awaited tracking device was revealed aIrday, Which will be released at the end of April.
Its first significant update has also been announced in recent years for the popular desktop computer. iMac And a new iPad Pro equipped with an M1 chip and 5G connectivity.
The so-called AirTags is a product that is much anticipated by Apple fans.
They are small tablets It can be linked to anything And transmit the Bluetooth signal to a home device – iPad or iPhone – to alert the user of its location.
The original Tile tracker, a competitor, was released after a successful crowdfunding campaign in 2014.
The AirTags will cost $ 29 Apple’s Engineering Program Manager, Caroline Wolfman-Estrada, said they will hit the market on April 30th.
It works for all devices containing the U1 chip, including iPhone 11 (released in 2019) and later.
5G is coming to iPad and other updates
Apple’s other bets include the new iPad Pro, which will feature an integrated M1 chip, plus a high-range camera and 5G data connectivity, according to product manager Raja Bose.
He pointed out that the M1 chip will make graphics performance in the latest version 1500 times faster than the original, in a presentation focused on the advantages of iPad graphics and games.
The new model will also feature 2 TB of storage space.
According to analysts at IDC, the tablet market grew in 2020 for the first time in seven years, with sales growth driven by consumers and the education sector during the pandemic.
New ultra-thin iMacs were also introduced in seven different colors, with the new M1 chip from Apple and a 24-inch screen with 11.3 million pixels, as well as an improved camera and other updates.
No big surprises
Analysis by James Clayton, North America technology correspondent
This launch wasn’t an event full of surprises.
The new Macbooks with the M1 chip received great reviews, so it was only a matter of time before Apple switched its other products to the new design.
The new iMac and iPads will be faster and more powerful, and it would be ridiculous if they weren’t.
Interestingly enough, Apple has also announced it’s talking a lot about AirTags.
You can attach it to your keys or your dog’s collar, whatever. If you lose it, you can find it using your phone.
This is very similar to a product already on the market, Tile, although at first glance, AirTags seem to have a different tracking system.
This is another example in the long list of cases where big tech companies borrow / copy ideas from small firms, and it is these gestures that many lawmakers do not like.
This version was fun too so hasn’t been discussed.
It has been speculated that Apple could release its new tracking transparency tool Applications We now know that next week we expect the latest version of iOS 14.5 to be released.
Apple wants to place restrictions on how you follow companies online on its brand devices. You say you want to protect the privacy of your customers.
Platforms like Facebook, which rely heavily on ad revenue, are against this measure.
However, an event on Tuesday focused on products.
Apple has also announced a new subscription to the Podcast, In keeping with its commitment to servicing flowFirst announced in 2019.
It introduced a new Apple TV 4K, with redesigned Siri and HDR remote service.
HDR technology provides a wider range of colors, making images more clear and realistic.
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